How Natura Africa Supports Local Communities in Southern Africa through African Oils and Ingredients
- Katja Wittneben
- Aug 3
- 2 min read

At Natura Africa, every product tells a deeper story — not just about skincare, but about people, land, and purpose. Behind each bottle of facial oil or balm is a network of farmers, harvesters, and artisans from rural communities across Southern Africa. When you choose Natura Africa, you're not just choosing natural beauty — you're supporting livelihoods, tradition, and resilience.
Celebrating Africa’s Natural Wealth — the Right Way
Southern Africa is home to some of the world’s most powerful skincare botanicals — from Kalahari melon seed oil to marula, baobab, and manketti oils. These indigenous oils have been used for generations by local communities for their healing, nourishing, and protective properties.
But it’s not just about what’s inside the product. It’s also about how and where we source it.
Supporting Local Harvesters & Women’s Cooperatives
We work closely with small-scale producers and women-led cooperatives in Namibia, Botswana, and South Africa who sustainably harvest wild-growing ingredients. By paying fair prices and establishing long-term relationships, we help:
Create jobs in rural areas where employment is scarce
Empower women through economic independence
Preserve traditional knowledge about the use of local plants
Promote sustainable harvesting practices to protect ecosystems
This people-centered approach means that your skincare doesn’t just nourish your skin — it uplifts communities.
Sustainable, Ethical, and Traceable
We believe in full transparency. Our ingredients are:
✔ Ethically sourced — with respect for the people and ecosystems involved
✔ Sustainably harvested — ensuring that wild plant populations remain healthy and intact
✔ Locally processed — creating more value and income at the source
For example, the Kalahari melon seed oil in our Detox Facial Oil is cold-pressed locally in Namibia, providing income to smallholder farmers in arid regions who rely on this resilient crop. Similarly, our marula oil is sourced from women’s cooperatives that hand-harvest fallen marula fruits, keeping traditions alive while generating income.
From Africa, For Africa
Our commitment to local sourcing goes beyond ingredients — it’s about building a more inclusive and regenerative beauty industry. We believe that African resources should benefit African people first. That’s why we reinvest a portion of our profits into educational support and community initiatives, especially in rural areas where opportunities are limited.
When You Choose Natura Africa, You Choose Impact
With every balm, oil, or butter you buy, you’re making a difference:
Supporting small-scale African farmers
Encouraging sustainable practices
Empowering women in rural economies
Preserving biodiversity and tradition
Your skincare ritual becomes a ripple of positive change — from your bathroom shelf to the heart of a Southern African village.
Natural. Ethical. African. At Natura Africa, we’re proud to bring you nature’s best — while giving back to the communities who make it all possible.
Thank you for being part of this journey.
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